06 Jun

E-commerce Legal Requirements

By admin

Keeping it legal when running an e-commerce website

E-commerce Legal RequirementsLaunching and running an online business may seem a world away from the bureaucratic red tape associated with having a high street presence and the stringent regulations that govern the sale of products and services. Rules do exist on the information super highway and it is important that you are aware of these restrictions so you’re not breaking the law.

In the UK there are four important acts, directives and laws that you must comply with if you are selling goods or services online. These are:

  • The Electronic Commerce (EC Directive) Regulations 2002
  • The Data Protection Act 1998
  • The Distance Selling Act 2000
  • ICO Cookie Law

The first of these, The Electronic Commerce Directive came into force on the 21st August 2002 and lays out the ground rules associated with commercial communication with the customer and the contact information you must provide. The directive states that the term “commercial communication” means a communication, in any form, designed to promote, directly or indirectly, the goods, services or image of any person pursuing a commercial, industrial or craft activity or exercising a regulated profession.

So in essence any wording or image you display which relates to selling goods or services is affected by this directive.

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16 Mar

How to set up an e-commerce business

By admin ,

When starting an online business, it’s important to incorporate market research and make a detailed assessment of the market you are about to enter. Who is going to buy from your e-commerce site, who are your competitors and how are you different, how will you tell customers about your website, what are your main product lines and how much will they cost?

You need to map out and plan for what happens when your customers have clicked the ‘buy’ button. Consider how and where you store your products, how you package and label each purchase and how you get the product to the customer, plus what you do if a product comes back to you.

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15 Feb

UK e-commerce in numbers

By admin

It certainly seems the great British high street is under siege as every year the e-commerce sector experiences massive double-digit growth. It is now the dominant medium through which people buy goods.

For consumers, buying online and having goods delivered strips out the time and effort of shopping in the ‘real world’. For ‘e-tailers’, the costs can be lower and the process of getting goods to market far more efficient.

Operating a physical shop space can be expensive, however website running costs are very affordable by comparison. With the right marketing in place, an e-commerce website can pick up customers across the world, while a walk-in shop often relies on local footfall for business.

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