We are pleased to announce that the UK’s online magic tricks and jokes store, www.magictricksandjokes.co.uk, is now live. This website was developed over a six week period and uses Paypal as its main payment gateway.
We’ve just taken delivery of the October/November edition of Online Retailing Magazine. The 5,000 copies arrived at the printers today and we can’t wait to start distributing them around businesses in Dorset.
The cover article features Chris Love, CEO of Clove Technology. We caught up with Chris a couple of weeks ago to find out what it takes to run a successful e-commerce business. He reveals how he stays ahead in the competitive world of online sales and what the future may hold for his company selling online.
Also in this publication:
- Local news bytes
- Why email is still king: A quick guide to developing and maintaining customer relationships through email newsletters
- EPOS: Time to get real
- How to set up an e-commerce business
- A guide to Touch: Part One
- E-commerce Q&A
- 30 second case study: Castle Cameras
If you’d like a copy (or several copies) of our magazine, please email us at email@example.com.
If you’d rather read the magazine online, you can do so by going to http://issuu.com/onlineretailing/docs/online-retailing-oct13.
A quick guide to developing and maintaining customer relationships through email newsletters
In the age of social networking websites, email still remains the one online communication tool that everyone understands.
It is a low cost, high-return form of marketing for turning prospects into customers, selling to active customers and retaining them for the long term.
If you’re not already using email marketing to connect with your customers, how do you get started?
Building a list
The first thing you’ll need to do is build an email list, or a subscriber list. As an email marketer, you must find the people who want your company news and special offers, and then encourage them to follow through with a click to your website. The more targeted your newsletter and its audience, the more likely it will be successful.
When starting an online business, it’s important to incorporate market research and make a detailed assessment of the market you are about to enter. Who is going to buy from your e-commerce site, who are your competitors and how are you different, how will you tell customers about your website, what are your main product lines and how much will they cost?
You need to map out and plan for what happens when your customers have clicked the ‘buy’ button. Consider how and where you store your products, how you package and label each purchase and how you get the product to the customer, plus what you do if a product comes back to you.
It certainly seems the great British high street is under siege as every year the e-commerce sector experiences massive double-digit growth. It is now the dominant medium through which people buy goods.
For consumers, buying online and having goods delivered strips out the time and effort of shopping in the ‘real world’. For ‘e-tailers’, the costs can be lower and the process of getting goods to market far more efficient.
Operating a physical shop space can be expensive, however website running costs are very affordable by comparison. With the right marketing in place, an e-commerce website can pick up customers across the world, while a walk-in shop often relies on local footfall for business.