A quick guide to developing and maintaining customer relationships through email newsletters
In the age of social networking websites, email still remains the one online communication tool that everyone understands.
It is a low cost, high-return form of marketing for turning prospects into customers, selling to active customers and retaining them for the long term.
If you’re not already using email marketing to connect with your customers, how do you get started?
Building a list
The first thing you’ll need to do is build an email list, or a subscriber list. As an email marketer, you must find the people who want your company news and special offers, and then encourage them to follow through with a click to your website. The more targeted your newsletter and its audience, the more likely it will be successful.