It certainly seems the great British high street is under siege as every year the e-commerce sector experiences massive double-digit growth. It is now the dominant medium through which people buy goods.
For consumers, buying online and having goods delivered strips out the time and effort of shopping in the ‘real world’. For ‘e-tailers’, the costs can be lower and the process of getting goods to market far more efficient.
Operating a physical shop space can be expensive, however website running costs are very affordable by comparison. With the right marketing in place, an e-commerce website can pick up customers across the world, while a walk-in shop often relies on local footfall for business.